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Doug Riley
Chairman
 Doug Riley purchased Impressive Labels in 1990. At that time, he
was already well known in the label industry as an
innovator. Doug gained his experience in the label business
at Lancer Label, which he co-founded as a division of Riley
Co. As President and CEO of Lancer Label, from 1979 to 1989,
Doug developed production and marketing processes that are
considered industry standards today. He built the company to
$15 million in sales with 230 employees and 12,500 active
dealers in 50 states, processing 80,000 label orders
annually. During this building process, Lancer was
recognized for its leadership by the Tag and Label
Manufacturers Institute, earning the Best Managed Company
Award for three years in a row (1987, 1988 and 1989.)
Doug's
vision and guidance have propelled Impressive Labels into
industry leadership in the high performance labels niche.
Since his ownership, sales have increased 500% and the
company has received numerous awards for quality label
printing, including the prestigious "Best of Show"
award from the Tag and Label Manufacturers Institute in
1997. Doug is also owner and chairman of Doug Riley
Enterprises, and SuperFast Label Service in addition to
Impressive Labels. SuperFast Label Service was founded by
Doug in 1991 and is a manufacturer of fast-turnaround, short
run pressure-sensitive labels.
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