>Dave Paganini approached Impressive Labels about matching this Viansa winery label to a previously printed 4/color sheet sample. There were two challenges with the label, both of which were critical to the client's branding. The first was the requirement for an exact placement of the hot stamped "V" which was a crucial logo element on the primary label. The second was the necessity for a vibrant red on the label (another branding element) that did not degrade the color on the halftone.

>Heather Cochran, Impressive Sales/Service Representative built additional time into the printing process for careful proofing and checks for the client. The first step was to assure that the film output was at the proper line screen to hold the halftone and still deliver the vibrancy of the red required. The job was run on the Shiki which allows for 4/color printing and hot foil stamping in one pass, minimizing chances for the placement of the hot stamped "V" to slip. The result was a beautiful label which matches the original paper proof perfectly.

>Printing Press:

>UV 4/color with matte varnish

> The above label is only one of many excellent label alternatives. We have a wide variety of printing processes and materials available which can be used for this need.

Please contact our Customer Service Department for details at
>1-800-726-6464 or E-mail us at info@impressive.com!