GLOSSARY

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 
AB COATING
Anti-block coating is applied to the non-release coated side of the liner to prevent ink transfer to the backside of the liner. It is generally used with film face materials or heavy adhesive coat-weights.

ANSI
American National Standards Institute

ABRASION RESISTANCE
Label surface resistance to something that rubs against it, including the label material itself, ink, or a protective coating.

ABRASIVENESS
The tendency of a paper, paper coating, or ink to abrade or dull die edges, slitting blades, and printing plates due to friction.

ACCELERATED AGING
Procedures for subjecting pressure sensitive label material to special environmental conditions in order to predict the course of natural aging.

ACETATES
Transparent and cellulose films used as face materials; cellulose is fibrous product found in plants.

ACRYLIC ADHESIVE
See: Adhesive: Acrylic.

ACRYLIC BASED ADHESIVE
See: Adhesive: Acrylic Based.

ADHESION/ADHERENCE
A bond established upon contact between two surfaces. Normally requires a minimum of 24 hours for ultimate adhesion.

ADHESIVE
A substance capable of holding materials together by surface attachment. (American Society for Testing Materials)

ADHESIVE: ACRYLIC
A pressure sensitive adhesive based on high-strength, acrylic polymers. It can be coated as a solvent-based or emulsion.

ADHESIVE, COLD TEMPERATURE
Adhesive that will enable a pressure sensitive label to adhere or stick well when applied to a cold surface with temperature ranges from 40'F to - 400F.

ADHESIVE: HIGH TEMPERATURE
An adhesive that withstands sustained, high temperature (+2000F or higher).

ADHESIVE: HOT MELT
A pressure sensitive adhesive that is applied to the release liner at an elevated temperature that then cools into a conventional, highly tacky pressure-sensitive adhesive.

ADHESIVE: OPAQUE
A darkened adhesive that restricts printing from showing through the adhesive-coated side of a label.

ADHESIVE: PATTERN COATED
  
MATERIALS PURCHASED FROM MILLS
An adhesive coating that alternates strips of adhesive with non-adhesive areas that is applied parallel to the machine direction. The non-adhesive areas of the label are frequently used as lift tabs for order picking labels.
  
PLANT MANUFACTURED MATERIALS
A rotary screen adhesive coater is located in the Goshen Pressure Sensitive Label Plant. The coater allows adhesives to be applied in various patterns, including cross-web and finger lift tab patterns not available from the mills. See: Rotary Screen Adhesive Coater.

ADHESIVE: PERMANENT
A pressure sensitive adhesive characterized as having relatively high ultimate adhesion to a wide variety of substrates. The label either cannot be removed intact or requires a great deal of force to be removed.

ADHESIVE, PRESSURE SENSITIVE
Always tacky, it is classified as either permanent or removable depending upon its adhesion value. It can adhere to a variety of dissimilar surfaces upon contact without the need of more than hand pressure. The label normally leaves a residue when removed.

ADHESIVE: REMOVABLE
A pressure sensitive adhesive characterized by low ultimate adhesion. The label can be removed from most substrates without damaging the surface or leaving adhesive residue or stain.

ADHESIVE: REPOSITIONABLE
A removable pressure sensitive adhesive characterized by the ability to adhere to specific substrates after being removed and reapplied one or more times.

ADHESIVE: RUBBER BASED
A pressure sensitive adhesive derived from natural or synthetic rubbers.

ADHESIVE: STRIP COATED
See: Adhesive: Pattern Coated.

ADHESIVE: WATER-SOLUBLE
A pressure sensitive adhesive in which all components are water-soluble. Also known as wash-away adhesive.

ADHESIVE: ZONE COATED
See: Adhesive: Pattern Coated.

ADHESIVE BLEED
The adhesive migration from pressures sensitive material and labels. Note: Especially critical in laser printing. See also: Cold Flow, Flow, or Ooze.

ADHESIVE DEPOSIT/ADHESIVE RESIDUE
The pressure sensitive adhesive remaining on a substrate when a label is removed.

ADHESIVE SPLITTING
A condition in which portions of pressure sensitive adhesive remain on the face material and portions remain on the substrate when the label is placed under stress or removed. See also: Cohesive Failure.

ADHESIVE STRENGTH
See: Peel Adhesion

AGA
American Gas Association.

AGING
The changes which occur to a material with the passage of time.

AIAG/AUTOMOTIVE INDUSTRY ACTION GROUP
A group made up of manufacturers in the automobile industry that have formulated labeling and packaging standards for sub-assembly automobile vendors.

ANCHORAGE
The specific adhesion of a pressure sensitive material to a substrate.

ANCHOR COAT
See: Barrier Coat, and Primer.

ANVIL CUT
A die cut in a pressure sensitive label that is through all components of the label stock.

APPLICATION
(1) Placement of a label on a substrate. (2) The conditions under which a label is to be used; the life cycle of the label.

APPLICATION TEMPERATURE
Temperature of substrate at the time of label application. All adhesives have a minimum application temperature rating. Testing is recommended in minimum and maximum application temperature situations.

APPLICATOR
A device that automatically feeds and applies pressure sensitive labels to a substrate or product.

ARO / AFTER RECEIPT OF ORDER
Refers to the time required to manufacture a finished product after a firm order and other necessary materials are received.

AUTOCLAVE
Container for sterilizing, i.e. in label application, label must endure a cooking process by superheated steam under pressure.

BACKING
See: Carrier, Liner, or Release Liner.

BACK SPLITS
Linear cuts put in the liner during the coating process, or while on-press, to meet specialized end use requirements. See also: Slit Back, or Split Back/Split Liner.

BAR CODE/BAR CODE SYMBOL
A specific pattern made of lines (or bars) and spaces, of varying width, which represent alpha or numeric data in machine-readable form. The most general format for a bar code consists of a lead margin, a start character, and a trailing margin. There are over 30 bar code symbologies. See also: Machine Readable, Picket Fence, Scanability, or Step Ladder.

BARRIER COAT
A coating applied to a face material on the side opposite the printing surface that lies between the material and the adhesive coat. It provides increased opacity to the face material, and/or prevents migration of adhesive to the face material, and/or improves anchorage of adhesive to face material. See also: Anchor Coat, or Primer.

BASIS WEIGHT
The weight in pounds of a ream (either 480 or 500 sheets) of paper cut to a given size.

BATTERY LABEL STOCK
A durable, acid-resistant label material designed for the demanding environment associated with automotive batteries.

BLEED / BLEED THROUGH
The migration of components from the adhesive or substrate onto the face material, resulting in its mottled appearance and possible dysfunction of the adhesive.

BLOCKING
Adhesion between sheets or rolls of pressure sensitive labels usually due to cold flow, improper drying of inks, or improper curing of coatings and adhesives. See also: Cold Flow.

BLOWN-ON LABELS
A method of label application that uses air pressure to remove the label from the carrier and position it on the substrate.

BRIGHTNESS
The (blue light) reflectivity of a sheet of paper measured under standardized conditions on an instrument designed and calibrated specifically for that purpose.

BREAKING
The operation of passing gummed paper or tape over a dull edge which cracks or breaks the adhesive layer, retarding curl and improving water absorption when remoistened for use.

BRITTLENESS
That property of a material which causes it to break when deformed by bending.

BURSTING PERF
A fold perf that permits mechanical bursting.

BUTT CUT (FACE CUT, KNIFE CUT)
Labels separated by a single knife cut through the face material. No matrix is removed between the labels.


CALENDER FINISH

A term applied to a paper with a glazed surface finish created by means of calenders (cast iron rollers with chilled, hardened surfaces). Other terms include machine finish, English finish, super-calendared and calendar friction glazed. Semi-gloss litho and high gloss paper are examples of calendered paper.

CALIPER
The thickness of a sheet of paper or plastic measured in units of one thousandth of an inch; the measuring units are called mils or points. See also: Thickness.

CAMERA-READY ART
Black and white or color-separated artwork supplied in its final form for printing preparation. Typically, it requires no modification other than photo enlargement or reduction. See also: Mechanical Artwork, Line Art, or Paste-up.

CARRIER
Sometimes used to refer to the liner material of pressure sensitive labels.

CAST-COATED PAPER

A paper coating which is allowed to harden or set while in contact with a finishing surface. In general, cast-coated papers usually have a high gloss finish.

CHEMICAL DRUM LABEL
A label of durable material (vinyl, polyester, or Kimdura) which resists adverse conditions associated with chemical drum containers.

CHEMICAL RESISTANCE
The resistance of a pressure sensitive label to the deteriorating effects of chemicals under specified conditions.

CLEAR COAT
A coating that protects the printing and the surface of a pressure sensitive label from abrasion, sunlight, chemicals, moisture, or any combination of these. Varnish and lacquer are examples of clear coats. See also: Lacquer, Overcoat, Protective Coating, or Varnish.

COAT WEIGHT
The amount or weight of coating per unit area. This is expressed in various units including grams per square meter or pounds per ream. Applies to adhesives, primers, varnishes, and lacquers.

COHESION
The internal strength of a pressure sensitive adhesive, its resistance to cold flow, and its resistance to failure (or splitting) when labels are removed or placed under stress. See also: Cohesive Strength, Internal Bond, or Shear.

COHESIVE FAILURE
The breakdown of molecular bond by which particles of a body, or bodies, are united. See also: Adhesive Splitting.

COHESIVE STRENGTH
The internal strength of the adhesive. The measure of a label's resistance to removal. See also: Cohesion, Internal Bond, or Shear.

COLD FLOW
The viscous flow of a pressure sensitive adhesive under stress. See also: Adhesive Bleed, Ooze, or Flow.

COLD TEMPERATURE ADHESIVE
See: Adhesive: Cold Temperature.

COLORFASTNESS
The ability of a pressure sensitive label to retain its true color under normal conditions and/or to resist change in color when exposed to light, heat, or other influences.

COLOR SEPARATION
The process of separating a color image into its component primary printing colors.

COMPUTER IMPRINTABLE LABELS
Typically, pre-printed or imprinted utilitarian labels carrying variable information, such as a bar code, or price.

CONDITIONING
The process of subjecting a material to specific temperatures and relative humidity conditions for a stipulated period of time. (American Society of Testing Material)

CONFORMABILITY
The ability of a pressure sensitive label to yield to the contours of a curved or textured surface. See also: Flexibility, or Pliability.

CONTINUOUS LABEL (PINFEED LABEL)
Labels manufactured from a continuous web of label stock that is not cut into units prior to execution. Continuous labels are used for data processing applications. Also called "Impact Labels", or "EDP Labels."

CORE / CORE SIZE
Refers to the inside diameter of the (cardboard) core in a roll of labels.

COUPON BASE
The clear base in a dry peel label construction. Usually used for instantly redeemable coupons, the clear base is combined with a face material in a specialized laminating process. When the printed face material (or coupon) is removed, the clear base remains on the substrate. See also: Dry Peel.

CRAZING
The network of small cracks that can appear in a varnish coat or plastic face material. They are usually caused by expansion and contraction during weathering or by excessive solvents in an ink system.

CREEP
The lateral movement of a pressure sensitive label on a surface due to low cohesive strength.

CROSS-DIRECTION
The direction perpendicular to the machine direction in the plane of a printing material.

CUE MARK, SENSOR MARK
A black mark on the liner of a pressure sensitive label which when scanned by the sensor in the printer tells the printer to begin the printing process.

CSA
Canadian Standards Association

CURL
The tendency of paper to bend or warp, either by itself or because of a coating or laminate

DECODE RATING
See: Scanability.

D.P.I.
Dots per inch; a measure referring to dot resolution in images created by dot matrix, laser, and thermal printers.

DESTRUCTIBLE LABEL
See: Tamper-Resistant Label

DIE
The tool or device used for imparting or cutting a desired shape, form, or finish from a given material.

DIE CUT
The actual shape of a pressure sensitive label made by the cutting edge of a die.

DIE CUT LABEL
Pressure sensitive labels on a release liner where the matrix, or waste between the labels, usually has been removed.

DIMENSIONAL STABILITY
The property of a material which relates to the degree of its ability to retain (or recall) its original shape or state. See also: Memory.

DIRECT THERMAL PRINTING
A specialized printing technology that uses rapidly heated pins that selectively activate a heat-sensitive coating inherent in the face material, thereby forming the desired copy or images.

DISPENSER
A device that feeds pressure sensitive labels, either manually or automatically, in pre-determined units. Dispensers in box form can serve as containers for a roll of labels.

DOT MATRIX PRINTING
An economic and versatile method of printing that produces images by printing tiny ink dots closely together. First, a computer sends data that determines the arrangement of pins that are to be fired against a ribbon. These pins are in horizontal and vertical rows on the printing head. As the printing head moves back and forth across the page, the pins fire (many times per second), forming an image. See also: Impact Printing.

DRY PEEL
A label construction in which two materials are bonded together with a dry adhesive. The top ply of the construction can be removed with no adhesive residue. The bottom ply is typically made of a clear material, so the substrate can be seen through it. A common use of this label construction is for instantly redeemable coupons or for promotions. See also: Coupon Base, or Dry Tag.

DRY TAG
An uncoated tag face material designed to separate from a liner with no functional adhesive on the tag. Typical uses are clothing tags, temporary I.D. cards, and hang tags. See also: Coupon Base, or Dry Peel.

DWELL/DWELL TIME
(1) The time during which a pressure sensitive material remains on a surface before testing for adhesive permanence or removability. (2) The time during which a hot-stamp, embossing head or thermal die remains in contact with the surface of a material during printing. (3) The amount of time a material is exposed to the fusing area of a laser printer.


EDP/ELECTRONIC DATA PROCESSING

Data processing by electronic equipment. Pressure sensitive labels produced for imprinting on this equipment incorporate in-line hole punching.

EDGE LIFT
The tendency of the edge of a label to rise off the substrate. This condition occurs most frequently on small diameter, curved substrates. Resistance to edge lift is dependent on the bond strength of the adhesive and the flexibility of the face material.

ELECTROSTATIC PRINTING
A method of printing in which the ink is affixed to the face material by electrostatic methods. See also: Ion Deposition Printing, Laser Printing.

ELMENDORF TEST
A standard test for determining the tearing strength of paper.

ELONGATION
The increase in length of a material produced by extending it to the point of rupture. See also: Stretch.

EMBOSS/EMBOSSING
A condition in which an image is pressed into a material to create an image that is raised above the normal level of the material.

EMULSION
A mixture wherein two or more unmixable components are held together by the action of a third agent-the emulsifying agent. Many modern pressure sensitive adhesives are emulsion system adhesives.

ENGRAVED DIE
A cylinder of steel that has been ground down leaving protruding lines to cut the shape of a label.

EXPOSURE TEMPERATURE
The temperature to which a labeled product is exposed. See: Service Temperature.


FACE MATERIAL/FACE STOCK

Any paper, film, fabric, foil, or plastic material suitable for converting into pressure sensitive labels. In a finished construction, the face material is bonded to an adhesive layer and carried on a liner. It is the functional part of the construction.

FACE SPLIT
A linear cut in face material during coating or converting to meet specialized end use requirements. See also: Split Face.

FADE/FADING
A gradual decrease in brilliance of color; often applies to the change in color produced by prolonged exposure to light.

FAN-FOLD/FAN-FOLDED LABELS
Pressure sensitive labels on a continuous backing that is perforated, then folded back and forth along the perforations, so as to create a flat pack.

FDA/FOOD AND DRUG ADMINISTRATION
FDA regulations for pressure sensitive applications apply to the following areas:
ADHESIVE
(1) Direct food contact, such as labeling of raw fruits and vegetables
(172.125).
(2) Seam contact where incidental contact between an adhesive and a food may be possible (175.105).
FACE MATERIAL
(1) Contact between paper and dry foods (175.180).
(2) Contact between paper and aqueous and/or fatty foods (176.170).

FEATHERING
Printing which is characterized by ragged, uneven, or coarse edges.

FILM
Plastic face material manufactured from synthetic high molecular weight polymers. Examples are: Kimdura, polyester, polyethylene, and vinyl.

FINISH
The surface property of a paper sheet determined by its surface contour and gloss.

FISH EYES
Round or eye-shaped deformations in a coating.

FLAG
A marker, usually made of strips of colored paper, placed in rolls of pressure sensitive materials during printing (or converting) to designate a deviation from a standard - such as a splice, defect, or specification change.

FLAT PACK
A continuous web folded at a cross perforation at regular intervals.

FLEXIBILITY
A property of face material, measured under specified conditions that indicate how readily it will conform to curved surfaces. See also: Conformability or Pliability.

FLEXOGRAPHY
A rotary web letterpress method of printing characterized by flexible, raised-image photopolymer or rubber plates and fast-drying inks.

FLOW
See: Adhesive Bleed, Cold Flow, or Ooze.

FLUORESCENT PAPER
A paper coated with a pigment that reflects light in such a way that it has a glowing appearance or effect.

FOIL
A thin metal sheet used as a face material.

FOIL PAPER LAMINATE
A face material consisting of metal foil laminated to paper. The foil usually carries a clear coat to improve ink receptivity.

FOOD CONTACT ADHESIVES
Adhesives meeting specified sections of the Food and Drug Administration Code of Federal Regulations. These regulations cover direct food labeling as well as incidental contact. Special product recommendations are necessary for specific applications.

FOUR COLOR PROCESS PRINTING
Printing and reproduction of full color images using the four process printing colors - yellows, cyan, magenta, and black - to create an image with an indefinite number of resultant colors.

FROZEN EDGE
The INABILITY to separate a pressure sensitive label from its liner along one edge. This is generally caused by an absence of silicone on that edge.

FREEZER GRADE ADHESIVE
See: Adhesive: Cold Temperature.


GHOSTING/GHOSTS

Indistinct image patterns appearing as solids or reverse printing, typically caused by poor ink distribution, inconsistency in plate and/or substrate thickness, and/or poor base ink formulation. See also: Shadows.

GHOST PRINTING
Involves the use of a low-density screen to print a ghost-like background image.

GLASSINE
A super-calendared, dense transparent or semi-transparent material manufactured primarily from chemical wood pulps that have been beaten to secure a high degree of density in the stock.

GLOSS
That property of a surface which causes it to have a mirror-like finish or the ability to spectrally reflect light.

GLOSS PAPER
See: Cast-Coated Paper

GRAB
Ability of an adhesive to quickly adhere to a surface with a minimum of pressure (usually, merely touched to the surface with its own weight). Also called instant adhesion, initial tack, or finger tack.

GRAIN DIRECTION
The direction taken by the majority of the fibers in a sheet of paper. Synonymous with machine direction, the opposite of cross direction.

GRAVURE PRINTING
An intaglio printing process employing minute engraved wells. In general principle, the deeply-etched wells carry more ink than a raised surface, and, therefore, print dark values. Shallow wells print light values. A scraping device, called a doctor blade, wipes excess ink from the cylindrical printing surface before the ink is pressed into the face material. Rotogravure employs etched cylinders and web-fed stock. Sheet-fed gravure, as its name implies, involves individual sheet feeding.

GUM
A generic term, referring to a broad class of synthetic and natural adhesive materials that exhibit good tack characteristics.


H.P.D.E.

High density polyethylene. Commonly used for milk jugs. (Recycling number is 2.)

HALFTONE
A method of screening a continuous tone image (like a photograph) for printing or reproduction. The dots in the screen vary in size and density, so as to recreate the complete range of highlights, low-lights, and mid-tones of the original image.

HEAT SEAL (HEAT ACTIVATED) LABELS
Label paper that has a plastic coating that melts under heat to form the bonding agent.

HEAVY COAT WEIGHT
A higher-than-standard weight of coating per unit area.

HIGH GLOSS PAPER
A cast-coated gloss paper that features high strength material and excellent ink receptivity.

HIGH TEMPERATURE ADHESIVE
See: Adhesive: High Temperature.

HOLDING POWER
The ability to withstand stress, involving both adhesive and cohesive strength. The term usually
refers to rigid label materials on small diameter cylindrical objects.

HORIZONTAL SPACES
The horizontal space created by the removed matrix, revealing only the liner in a pressure sensitive label construction.

HOT STAMPING
An image producing method that involves a film carrying a thin leaf of color that is transferred to a material using heat and pressure. It is commonly used with gold or metallic leaf, but many colors, patterns, and finishes of leaf are available. It is especially popular for labels used in the textile and apparel markets.


I.P.S.

Inches per second: A measure of the speed at which labels are processed through a direct thermal or thermal transfer printer.

IMPACT PRINTING
A printing method that uses a hammer striking a ribbon to transfer ink onto a material. See also: Dot Matrix Printing or Platen.

IMPRINTING
Technique in which copy is applied to blank or previously printed labels with a secondary printing device such as an imprinter, computer printer, or typewriter.

INK JET PRINTING
A non-impact printing process whereby fluid ink is projected from a nozzle directly onto a material to form the desired image.

INTAGLIO PRINTING
A method of printing in which an engraved or acid-etched printing plate (or cylinder) carries ink to the material surface. The material, when pressed against the printing plate, actually squeezes into the inked grooves and thereby, receives the image.

INTEGRATED LABELS
A sheet of bond or tag paper that has a small area of adhesive and liner applied to the back. The laminated area is die cut to produce the integrated labels. See: Rotary Screen Adhesive Coater.

INTERNAL BOND
See: Cohesion, Cohesive Strength, or Shear

INVERTED FACE MATERIAL
A face stock that has the adhesive applied to the surface normally printed upon.

ION DEPOSITION PRINTING
An electronic printing process whereby a static charge is created on a printing cylinder, attracting toner. The toner is subsequently transferred to a printable surface, creating the image. See also:
Electrostatic Printing or Laser Printing.

KIMDURAŽ
A biaxially oriented polypropylene film consisting of three layers of polypropylene laminated together. This material is highly resistant to moisture and many chemicals. The most common use of Kimdura is for chemical drum labels. It is available with a top-coating to allow printing and imprinting.


L.D.P.E.

Low density polyethylene. Commonly used for plastic bags. (Recycling number is 4.)

LABEL
The functional portion of a pressure sensitive construction comprised of the face material and adhesive, cut into various shapes.

LABEL HEIGHT/LABEL LENGTH
The vertical measurement of a label (from top to bottom) when the label is traveling in the machine direction.

LABEL, ROLL
Label stock packaged in continuous roll form.

LABEL, SPLIT TOP (BUTT CUT, KNIFE CUT, PEEL CUT)
See Butt Cut.

LABEL WIDTH
The measurement from the left to right horizontal edges of a single label.

LACQUER
A coating applied to a face material for protection or decoration. Lacquer usually requires ultraviolet curing or drying. See also: Clear Coat, Overcoat, Protective Coating, Top Coat/Top Coating.

LADDER
See: Matrix, Skeleton, or Waste.

LAMINATE
A web material formed by bonding two or more materials.

LASER PRINTING
Also known as electrophotographic printing, a process where light, generated from either a laser or diode, creates a static charge on a photographically-sensitive cylinder. The charged cylinder attracts toner, which is subsequently transferred to a printable surface, creating an image. The image is "set" into the printed surface by means of pressure. See also: Electrostatic Printing or Ion Deposition Printing.

LATEX PAPER/LATEX-IMPREGNATED PAPER
Paper saturated with latex during its formation making it stronger, more resistant to moisture and abrasion, more flexible, and more durable. See also: Saturated Paper.

LEGGING/LEGS
The stringy appearance of adhesive when a pressure sensitive label is separated from a substrate or its release liner. It can also occur when the matrix is removed from a die cut pressure sensitive material.

LETTERPRESS PRINTING
A printing process in which ink is applied from the raised portion of a plate or from foundry type.

LIFE CYCLE
The length of time a label is to be used before being discarded.

LIFT TAB
A label edge not coated with adhesive allowing for easy removal of the label from the liner. Often used for order picking labels. See Adhesive: Pattern Coated, or Rotary Screen Adhesive Coater.

LINE ART
Black and white artwork that is reproduced as is. See: Camera Ready Art, Mechanical Art, or Paste-up.

LINE HOLE PUNCHING
Round holes punched in the edges of a liner to maintain the registration of computer imprintable labels during the printing process. See: Pin-Feed Holes or Tractor Feed.

LINER
A paper or film that is a carrier for pressure sensitive labels. Typically, the liner is coated with silicone to allow the release of the labels. See; Backing, Carrier, Release Liner.


M.R.

An identifier for multi-resin and other plastic blends.

MACHINE DIRECTION
The direction of the paper in its forward movement through a printing press.

MACHINE FINISH
See: Calendar Finish

MACHINE READABLE
The scanning of a barcode by a laser or similar scanning device. See: Scanability.

MATRIX
The face material and adhesive layers of a pressure sensitive construction surrounding a die-cut label which is typically removed after die cutting. See Ladder, Skeleton, or Waste.

MATTE LITHO
A litho paper with a satin or dull finish. Ideal for bar coding.

MECHANICAL ARTWORK
See: Camera-Ready Art, Line Art, or Paste-up.

MEMORY
The property of a material that causes it to shrink or return to its original dimensions after being distorted, die cut, or subjected to temperature change. For example, vinyl (being very flexible) has more memory than polystyrene. See also: Dimensional Stability.

METALLIZED FILM
A plastic or resinous film that has been coated on one side with a very thin layer of metal.

METALLIZED PAPER
Paper that has a thick deposit of metallized particles that resemble a layer of foil. Metallized paper offers reduced stiffness and better flexibility than metallized film and has an appearance similar to laminated foil papers.

MICR/MAGNETIC INK CHARACTER RECOGNITION
The process of reading characters by means of magnetic sensing.

MIGRATION
(1) The movement of one or more of the components of a pressure sensitive adhesive to either a substrate or face material.
(2) The movement of one or more of the components of the face material and/or the substrate into the adhesive and/or ink.
(3) The uncontrolled spread of ink due to improper printing or curing. See also: Penetration, or Plasticizer Migration.

MOISTURE CONTENT
The moisture present in a material. This is particularly important in liners.

MOISTURE EQUILIBRIUM
The condition reached by a material when it shows no change in weight, in relation to the amount of moisture absorbed or released by the material.

MOISTURE-PROOF
The property of a material which makes it virtually impervious to moisture. Tyvek is a moisture-proof material.

MOISTURE VAPOR TRANSMISSION (MVTR)
A measure of the rate of water vapor transmission through a pressure sensitive label and it's protective coatings and/or through any protective packaging materials such as poly-bags or poly-wrapping.

MOTTLED SURFACE/MOTTLING
Non-uniform appearance or coloring of a face material-blotching.

MULTI-WEB CONSTRUCTION
A construction consisting of forms and pressure sensitive materials combined into a single web. See also: TransWeb, or TwinWeb.

NATURAL AGING
The change, if any, in a material from exposure to normal environmental conditions over time.

NON-READ INK (REFLECTIVE INK)
Any ink with a sufficiently high reflectance to prohibit detection by an optical scanner. Non-read inks are used as visual guides that do not interfere with data reading.


OCR (OPTICAL CHARACTER RECOGNITION)

Recognition of valid machine and/or hand-printed characters using an optical character reading device. A reliable means of high speed automatic data entry where printed data is directly converted into machine readable language.

OPAQUE ADHESIVE
Colored adhesive used to eliminate the show through of previously printed information.

OPTICAL CHARACTER READER
An information processing device that accepts and processes machine or handwritten characters.

OFFSET/OFFSETTING
The partial transference of ink from a freshly printed surface to an adjacent surface. A printing process in which a right-reading image is printed from a plate onto a blanket cylinder. This mirror image is then pressed against the surface to be printed, thus creating the final image. The term offset applies because the printing plate never actually contacts the printed surface.

OOZE
See: Adhesive Bleed, Cold Flow, or Flow

OPACITY
The measure of the amount of light that can pass through a material.

ORANGE PEEL
The mottled or textured appearance of a label that can occur from air bubbles trapped between a laminate and face material.

OVERCOAT
See: Clear Coat, Lacquer, Protective Coating, Top coat, Top-coating, or Varnish.

OVERLAMINATE / OVERLAMINATING / OVERLAMINATION
The application of a clear film to label material for the purpose of protection or to enhance visual aesthetics.


P.E.T.

Polyethylene terephtalate. A plastic commonly used for 2-liter soft drink bottles. (Recycling number is 1.)

P.P.
Polypropylene. A plastic commonly used for straws and diapers. (Recycling number is 5.)

POLYSTYRENE
Expanded foam plastic material. (Recycling number is 6.)

P.V.C.
Polyvinyl chloride or vinyl. Commonly used for three ring binders. (Recycling number is 3.)

PASTE-UP
See: Camera-Ready Art, Line Art, or Mechanical Art.

PATTERN COATED ADHESIVE
See: Adhesive, Pattern Coated, or Rotary Screen Adhesive Coater.

PATTERNED RELEASE COATING
Applying release coating beside non-coated areas, in strips that run parallel to the machine direction. Where there is no release coating the result is a permanent bond (depending on physical properties of a given adhesive) between the face material and the liner.

PEEL ADHESION
Peel adhesion is the force required to remove a pressure sensitive label from a standard test substrate at a specific angle and speed after that label has been applied in accordance with specified testing procedures. See also: Adhesive Strength.

PEELBACK
Method of separating two flexible materials or a flexible and a rigid material that have been bonded with an adhesive.

PENETRATION
The change in appearance of the face material due to movement of one or more components from the adhesive or substrate. See also: Migration, or Plasticizer Migration

PERFORATION
The series of small cut and uncut areas made to a material to facilitate tearing or folding.

PERMANENCY
The measure of an adhesives ultimate holding power or bonding strength. A bond that makes label
removal difficult or impossible without destroying the label and/or the substrate.

PERMANENT ADHESIVE
See Adhesive: Permanent.

PHARMACEUTICAL LITHO STOCK
A lightweight, uncoated stock with the flexibility and high-performance require for pharmaceutical applications.

PICKET FENCE
A bar code characterized by vertical bars and spaces. See also: Bar Code Symbol.

PIGGYBACK
The type of label consists of a face material on top of two (2) liners-a three (3) layer lamination. The bottom liner is removed and the label and remaining liner are applied to a substrate. The label can then be removed and applied to yet anther substrate. Typically, the label are applied to business forms which allows the user to process his forms and shipping labels in one pass through a printer.

PLASTICIZER
A substance added to polymeric materials to impart flexibility.

PLASTICIZER MIGRATION
The movement of plasticizers from a plastic into an adhesive or face material, or both. This cause degradation of the adhesive and bleed-through of adhesive components into the face material. See also: Migration, or Penetration.

PLATEN
The roller which carries paper through a typewriter and some dot matrix printers. It acts as the anvil for the impact printing process.

PLIABILITY
See: Conformability or Flexibility

POLYESTER
A strong film that is resistant to moisture, solvents, oils and chemicals. It is available as a clear or a white material and with a metallized finish.

PRESSURE SENSITIVE LABEL
A self-adhesive label that is the die cut, useable part of a pressure sensitive material that has been converted through roll-fed production equipment. The end product can be delivered in rolls, sheets or fanfolded pack.

PRE-DISPENSING
Term used when a label comes off the carrier before it was supposed to.

PRESSURE SENSITIVE MATERIAL
The combination (laminate or sandwich) of a face material, pressure sensitive adhesive and a release liner from which pressure sensitive labels are manufactured.

PRICE MARK LABELS
Labels for retail operations. Normally these are imprinted with information like: unit price, stock number, style number etc. (UPC barcodes are quickly replacing most price mark labels.)

PRIME LABEL
Usually a descriptive or decorative product label; typically the label on the front of a container.

PRIMER
A coating applied to a label on the side opposite the printing surface, to improve anchorage of the adhesive and prevent migration of the adhesive components into the face material. A primer can also be an ink applied to the face of a label for the purpose sealing the face. This can yield better anchorage of the printed inks and better aesthetic of the graphics. See also: Anchor Coat or Barrier Coat.

PRINT RESOLUTION
The quality of print; the level of detail achieved by a printer. Measured in d.p.i. (dots per inch), typical capabilities are 203 or 300 d.p.i. for direct and thermal transfer printers. Most lasers are 300 or higher d.p.i. In general, the higher the d.p.i. the better the print quality.

PROTECTIVE COATING
A coating that protects the printing and the surface of a label from abrasion, sunlight, chemicals and moisture, or a combination of these. See also: Clear Coat, Lacquer, Overcoat, or Top coat/Top-coating.

PULL TAB (TEAR TAB)
Adhesive-free area on a face stock that facilitates easy removal of the label.

REAM
A number of sheets of paper, 480 or 500, according to grade. For physical testing, a ream is considered 500 sheets.

RECYCLING NUMBER
A reference number assigned to the various types of plastic for segregation by the recycler.

REFLECTANCE
The measured level of light reflected by a paper or imprinted characters thereon, expressed in percent of a standard reference material.

REGISTRATION
The exact, corresponding placement of successively printed images and/or successively die cut pressure sensitive labels.

RELATIVE HUMIDITY
The ratio of the amount of water in the air at any temperature to the amount required at that
temperature to saturate the air. Important to pressure sensitive materials because too much or too little humidity can cause stacking problems and/or induce a curl in the material.

RELEASE
The force required to separate a pressure sensitive label from its liner.

RELEASE COAT
The coating (silicone) on a liner that allows a label to be removed from that liner.

RELEASE COATING: PATTERNED
See: Pattern Release Coating

RELEASE LINER
The component of the pressure sensitive label material that functions as a carrier for the actual label. Silicone coated, the liner separates from the label when the label is ready to be applied.

REMOVABILITY
A term applied to pressure sensitive labels to describe the force needed to remove a label from a substrate. Removable labels require much less force to remove from a substrate than permanent labels.

REMOVABLE ADHESIVE
See: Adhesive: Removable

REPOSITIONABLE
A type of pressure sensitive adhesive designed to be applied, removed and reapplied to surfaces.

RESIDUE
Adhesive left on surface after a label is removed.

ROLL LABEL
See Label: Roll

RESOLUTION
See: Print Resolution

RETAIL LABELS
See: Price Mark Labels

ROLL LABELS